4 practical sessions. Selling in China, E-commerce & Digital Marketing

In these difficult economic times, China has emerged as the market that has recovered the best and has been a lifeline for many companies.

This practical introductory online training (in English) will help you and your company selling in China. You'll be able to do a self-diagnosis of your brand, check the feasibility of your project, prepare your business plan, develop your strategy on e-commerce platforms and social media, as well as review the latest trends and success stories.

As a practical course, you should make some exercises in order to put the knowledge into practice.

This training will be delivered bv 2 Open, has been helping companies of all sizes to boost their sales in China for ten years.

Session 1. Introduction to online sales in China - March 2nd (4:30-6:00 pm )

We will review how the market is evolving, the latest trends, success stories… An introduction to the great possibilities offered by selling on e-commerce platforms: Tmall, Tabao, JD, Xiaohongshu Pinduoduo.

• Practical exercise: Brand diagnosis.

Speaker: Luis Galán, Founder and CEO of 2 Open China E-Commerce.

Session 2. Market and brand diagnosis - March 9th (4:30-6:00 pm)

Could I sell my products in China or (if you are already selling) what is the situation of my brand at Chinese market? You will learn about some of the most useful analytical tools in China.

• Practical exercise presentation: Brand diagnosis using some Chinese tools.

Speaker: Rafa Galán "Perpe", Director of Business Intelligence.

Session 3. Marketing and social media - March 16th (4:30-6:00 pm)

We will prepare a brand manual and learn how to position ourselves on Chinese social networks (WeChat, Xiaohongshu, Weibo, Douyin) and how to use KOL and KOC in the most effective way. We will review the editorial calendar in China, and we will set up the strategy for our brand.

• Practical exercise presentation: Brand manual and social strategy.

Speaker: Xiaochen Cao, Director of Content Marketing at 2 Open China E-Commerce.

Session 4. Business plan - March 23th (4:30-6:00 pm)

We will learn how develop a business plan, how to open a store in Tmall, diffwhat we need to start our ecommerce project, ecommerce models (domestic, crossborder), price policies, logistics solutions and other aspects that are necessary to boost your digital success in China.

• Practical exercise presentation: Business plan.

Speaker: Carlos Caballero, Director of Business Development at 2 Open China E-Commerce.