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A Data Culture for a Better Customer Experience - USA & Canada

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Now more than ever, customers expectations are increasing. The acquisition and retention of customers and other stakeholders depends on an organization’s ability to adapt to our fast-paced changing world; and bringing data into the equation is now critical to achieve success.

During this Master Class, Professor Ana Alonso will analyze some of the key factors which impact on The Customer Experience in different industries, as well as the most relevant aspects of an organizational data culture.

 

ABOUT OUR SPECIAL GUEST

Professor Ana Alonso Muñumer

Country Manager / Area VP Emea Growth South at Tableau, a Salesforce Company.

Associate Professor at IE School of Human Sciences and Technology

Twenty years' technology sector professional. Passion for Digital Transformation, disruption & leadership. Advance understanding of the technology business and expert in building the strategies that supports growth. With extensive customer service and sales experience, builds loyalty and long-term relationships with customers and partners.

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