In today’s fast-changing world, entrepreneurial thinking is a critical leadership skill.
This high-impact session- led by Vice Dean of IE Business School, Lucia Egea- explores how innovation and problem-solving intersect, equipping leaders with practical tools—from design thinking to agile strategy—for navigating complexity and driving transformation. Through real-world case studies, you'll learn to balance execution with exploration, build an innovation-driven culture, and harness emerging technologies like AI for competitive advantage. Whether you're leading a startup, enterprise, or policy initiative, this keynote offers a roadmap to turn disruption into opportunity.
Following the masterclass, join us for a networking cocktail, where you’ll have the opportunity to connect with future IE students, alumni, our local representative, and other professionals.
About the speaker:
Lucía Egea, Vice Dean of IE Business School, brings international C-level experience across EdTech, Finance, Business Development, Strategy, and Startups. Her professional background spans Latin America, Europe, and the US, with roles in FMCG, Pharma, Telecom, Manufacturing, Consulting, and Education—giving her a truly holistic perspective on business.
An intuitive thinker, Lucía thrives on solving complex problems through analysis and creativity, driving positive disruption with an open and collaborative mindset. She combines financial expertise with an entrepreneurial spirit, turning new business opportunities into sustainable strategies.
In addition to her role at IE, she serves as an advisory board member, business partner, and educator, contributing to initiatives in sustainable corporate development, international challenges, and sustainability projects. She is also Professor and Orchestrator at Headspring Executive Development, a joint venture of IE Business School and the Financial Times.
Lucía holds double degrees in Business Studies from Spain and the UK (both cum laude) and ranked #1 in her Executive MBA at IE Business School. A lifelong learner, she continues to explore areas such as futures design, human-centered approaches, and digitalization.
