The design industry can be a competitive place, and marketing, business development and sales is a crucial part of running a successful design firm.

The challenge for a designer and design firm, however, is that you are not a product > you cannot “design” and “manufacture” a YOU that bows to fad and market forces without losing your design essence and identity. How can a designer or design firm balance being true to oneself while running a commercially successful firm?

In this masterclass, Vivien shall share with you a process that will enable you and your design firm to successfully market yourself while allowing your true self to shine.

About the Speaker

Vivien is an Associate Partner in the Total Workplace team in Cushman & Wakefield. She is currently based in C&W London office, and prior to moving to London, she worked for Cushman & Wakefield in Singapore and Shanghai. In her previous life, she was the Business Development Manager for HASSELL, one of the largest design firm in Australia. She was employee No. 7 in their Singapore office, and by the time she left the firm three and a half years later, they were bursting at the seams with 44 employees cramped into a charming shophouse in the center of Singapore.

Her academic qualifications include:

Stanford Business School (Executive Education, Certificate in Influence and Negotiation Strategy)

National University of Singapore (Post Graduate Certificate in Real Estate Finance)

Nanyang Academy of Fine Arts (Certificate in Interior Design)

The University of Melbourne (Bachelor of Psychology and Bachelor of Accounting)

Please, if you have any queries, don't hesitate to contact us: Daniel.DiPaolo@ie.edu