Business Basics 101: the essentials every founder should understand

About the Masterclass

Starting a business is exhilarating—but also full of pitfalls. This masterclass cuts through the noise and gives you the foundational tools to launch and run a company with confidence. Attendees will learn how to:

• Understand the core elements of business structure, from legal form to operational setup
• Master basic financial concepts: cash flow, P&L, break-even and budgeting
• Build your go-to market strategy, positioning, branding and customer acquisition
• Navigate the first steps in hiring, culture-setting and scaling early operations

Why Attend?

• Gain actionable insights that every founder must know—no jargon, just basics that move the needle
• Learn directly from Asher F. D., who brings hands-on experience (see his LinkedIn: linkedin.com/in/asherfd/

About the Speaker

• Asher is an entrepreneur and business strategist who has guided startups through their earliest stages. His expertise spans foundational business setup, early financial management, and building scalable operations. He brings a pragmatic approach—making the complex simple, and helping founders turn ideas into structured, executable businesses.