FACE TO FACE AT THE IE TOWER

BUSINESS OF DESIGN SERIES: How to win work, The Architects & Designers Guide: Jan Knikker

Jan Knikker will be presenting face-to-face at the IE Tower in Madrid his new book: "How To Win Work: The architect's guide to business development and marketing”.

Join us on Thursday January 20th at 6pm CEST at the IE Tower.

The book explains all aspects of PR and Business Development for architects through anecdotes, general information, and a list of practical tips in each chapter. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architecture office.

______________________________________________________________________________________________________ABOUT BUSINESS OF DESIGN SERIES

In this free three-part lecture series we will be exploring themes that are taught within our Master in Business for Architecture and Design (MBArch) and our Master in Strategic Interior Design related to Marketing (MSID) such as; marketing, communications and PR, business development amongst others.

The MBArch is a program that looks at enabling architects and designers to become better managers, business developers and entrepreneurs. The MSID is a program that gives students the chance of understanding Interior Design with a user and strategic focus.

ABOUT THE SPEAKER

Jan Knikker (Bad Soden Taunus 1972) joined MVRDV in 2008. Before this, he started his career as a journalist, and then shaped the public image of OMA for nearly a decade. As Partner at MVRDV, Jan leads the Contracts, Business Development and Public Relations efforts, forming a client-oriented, fast, and strategic studio that includes a strong visualisation team. He leads MVRDV’s branding efforts and has overseen the practice’s rapid expansion into new markets, focusing on solutions for global issues through its architecture and urbanism.