The Bilbao Case: from industrial powerhouse to post-industrial cultural and tourist destination, via a devastating industrial and socio-economic crisis. Join us to learn about the keys to the transformation, the actors, the investment and sources of funding, the successes (and some not so good investments) and a description of an “innovative tool” for urban regeneration.

Juan Alayo has been studying cities for the last 25 years. He was Development-planning Director for 8 years at Bilbao Ría 2000, a publicly owned urban regeneration company. During this time, he was responsible for the planning of new development opportunities, integrating key transport infrastructures within dense urban environments, managing the interests and expectations of a diverse range of public administrations and ensuring physical, social and financial viability of the projects.