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Deduplicación de audiencia y la definición de la estrategia
RTB (Real-Time Bidding). En U.S. el RTB representó en 2011 una inversión mayor que el total inversión en de Medios Digitales en España
* SSPs
* DSPs
* Ad Exchanges
* Re-Targeting + Dynamic Ads
Tipos de conversiones: Post Click Conversions (Directas e Indirectas) y Post View Conversions
Como influyen los esfuerzos en Display Ad sobre las búsquedas. 10 – 12% de las conversiones desde motores de búsquedas se hacen por usuarios que previamente fueron impactados por las campañas de Display. El 70 – 75% de las conversiones de Post View tienen su último click en Google
Facebook Ad y criterios de segementación
Facebook Ad y la posibilidad de segmentar perfiles después del click (usuarios conducidos a Landing Page + información de perfil en la Coockie)
Conversion Thursday is a community of conversion-lovers who meet every month at various cities around the world to talk about conversion optimisation, digital analytics and related topics.Learn more about us at www.conversionthursday.com. Here on eventbrite, feel free to browse our future events and register for free to attend!
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