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Decoding Influencer Marketing  - USA & Canada

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Join our online session “Decoding Influencer Marketing” to learn about working in the industry, the upward trend, the importance of influencer marketing, and how it's helping many businesses achieve sales objectives and reach a larger group of consumers.  

This session will be given by the Binfluencer start-up team, made up of Jesús San Ramon and Javier Yuste. Born out of Area 31, Binfluencer is an ad-tech company that specializes in machine learning technology and automatization to optimize influencer marketing. Together they decided to do influencer marketing for the shoe brand they started and realized they could capitalize off of the untapped market of influencer marketing. They offer brands strategy and end-to-end influencer marketing services to optimize their social media advertising performance. Both Jesús and Javier have more than 7 years of professional experience in Digital Marketing.  

 

ABOUT OUR SPECIAL GUESTS

Javier Yuste - CEO & Co-Founder of Binfluencer 

Javier has extensive experience in digital marketing and running a successful e-commerce E-bay store and is now making an impact to professionalize the industry of influencer marketing. He regards himself as a reference in the world of influencer marketing, having offices in various countries such as Spain, Mexico, Chile, Singapore, and the Philippines, and has operated campaigns in more than 30 countries, reaching more than 1,000 influencers in a single campaign. As an IE Business School alumnus, Javier graduated with his Master in International Management (Specialization in digital business) in 2015 where he met Jesús San Román.  

 

Jesús San Román García - COO and Co-Founder of Binfluencer 

Jesús is a serial entrepreneur with experience in ventures related to e-commerce, digital marketing, influencer marketing, and luxury car rentals. Jesus has specialized in moving projects from the idea phase to execution, including Binfluencer when the need for influencer marketing in his e-commerce business led to the need of developing a software to identify, manage, and report influencer marketing campaigns. In addition to his activity as an entrepreneur and an alumnus of IE Business School, he is holding a position as a professor at IE in the Master of Digital Marketing, Master in Management, and Master in Customer Experience and Innovation programs. 

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IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations.

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