Digital design trends

In a highly competitive connected environment, user experience (UX) is the key to the success of digital products. User-centered design not only improves usability and accessibility, but also drives audience conversion, retention, and loyalty, optimizing business returns.

Thus, in response to the emergence and evolution of new technologies, changes in societal behavior, and the constant demand for more fluid and personalized experiences, we are launching a new UX Trends report to explore the trends that dominate digital design.

From artificial intelligence, conversational design, and accessibility to ethics in UX and hyper-personalization, we review the design trends that are emerging strongly or with renewed prospects for the development and growth of digital products.

Isabella de Cuppis

To do so, we will draw on the expert insight of Isabella de Cuppis, Design Director at Instituto Tramontana. With more than 12 years of experience in national and international projects, her work covers the entire spectrum of design, from publishing and branding—for which she has gained international recognition—to data visualization and interaction. In addition, for the past five years she has combined her work at the Tramontana Institute with her passion for teaching.

We will explore the 10 trends that make up a visual guide to inspire and help professionals and companies to