descripcion: Artificial Intelligence is transforming the digital marketing landscape at breakneck speeds. From automating campaign management and personalizing customer journeys to generating content and analyzing data at scale, AI tools are redefining how brands connect with their audiences. Yet, while technology evolves, the fundamentals of strategy, creativity, and customer-centric thinking remain unchanged, and new opportunities open up to reinforcing the essentials.
This session will explore what’s truly changing in 2025 and what continues to be essential.
Participants will gain a clear view of how machine learning and generative AI are reshaping marketing practices, while also identifying the timeless principles that ensure long-term effectiveness.
The session is designed to deliver both inspiration and practical insights for beginners, marketers, entrepreneurs, and business leaders. Don't miss it!
