Digital transformation and tourist experience design: Big data and algorith...
by
IE Italy
Event Information
Event description
Attend this master class led by IE faculty. A great opportunity to experience our teaching methodology and meet IE alumni
About this event
Digital transformation has dramatically changed the demand offering a tremendous interaction within the travel industry, as well as completely affecting the customer journey. In this direction, “big data” and machine learning user analysis have become key sources of “real-time” and vast knowledge supporting data-driven decision approaches providing an increased value for the international visitors and travel shoppers.
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