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Design Wednesday: The business value of design

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Ciudad BBVA

Calle Azul 4

28050 Madrid

Spain

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Thirty-third edition of BBVA's Design Wednesday

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In 2018, McKinsey published ‘The business value of design,’ a report based on a field study with 300 publicly listed companies using design best practices over a five-year period across multiple countries and industries. The research team collected more than two million pieces of financial data and recorded more than 100,000 design actions. Senior business and design leaders were interviewed or surveyed to understand better how key design metrics influenced their business performance.

In this talk, Alberto Torres and Pedro Tolipan from McKinsey will talk about why design matters for companies nowadays. They will share the key findings of their research, including comparative of business performance from different companies and industries or returns to shareholders, to mention a few.

Biographies

Alberto Torres rejoined the Firm in 2018 as a Partner in Digital McKinsey based in Madrid. In addition to a decade with the firm, he brings fifteen years of experience leading technology businesses, with deep experience in digital transformation, business building, and innovation. He has a passion for design and significant product management and development experience both in software and hardware.

Pedro Tolipan is VP of Experience Design at McKinsey Design based in London. With over 18 years of experience working for both consultancies and client-side, Pedro is an accomplished leader in design, innovation and customer experience, delivering strategies for organizations in many different sectors. An evangelist for the customer inside the corporate environment, he has a successful track record for driving and developing brilliant and effective customer experiences. Currently leading the McKinsey design team in London.


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Ubicación

Ciudad BBVA

Calle Azul 4

28050 Madrid

Spain

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