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Design Wednesdays: Design for a circular economy

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BBVA Open Space

2 Plaza Santa Bárbara

28004 Madrid

Spain

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Descripción

Last year circular economy was one of the most covered topics around design forums. IDEO gave a push to this publishing their "Circular Design Guide". What Chris and the rest of IDEO's team are looking for is moving from our traditional take-make-dispose economy to one that has a closed loop, where materials, nutrients, and data are continuously repurposed. Transitioning the circular economy into the mainstream will be one of the biggest creative challenges of our time.

In a circular economy, the most interesting opportunities may lie between organisations. Tapping into them will require a collaborative approach. In this session, Chris Grantham will explain how IDEO's collaborative design approach (CoLab) will hopefully advance the circular economy and will guide us to consider a circular joint venture based on the groups' shared superpowers.

Biography

Chris Grantham is circular economy portfolio director at IDEO, where he leads IDEO's consultancy business in the circular economy and works with organizations on systems change and breakthrough innovation. Chris has been closely involved in developing IDEO's partnership with the Ellen MacArthur Foundation (including the development of The Circular Design Guide and IDEO's circular economy CoLab), to generate innovative solutions and new business models that move us toward a more circular economy.

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BBVA Open Space

2 Plaza Santa Bárbara

28004 Madrid

Spain

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