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Hootsuite Platform Exam Certification Answers

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Hootsuite Platform Exam Certification Answers

  • Industry-recognized certification that demonstrates your expertise with the world’s most-used social media management platform to clients and employers.
  • A permanent online certificate to showcase your Hootsuite expertise that you can link to from your blog, website, or any other online profile.
  • Listing in the Hootsuite Certified Professionals Directory, which helps brands and employers find talented social media professionals like you.

Hootsuite Platform Exam Certification Answers   In this certification you have more possible questions that you get during the exam. Every time you take the exam you get random questions from the all possible questions list in a random order. Our PDF file contains ALL POSSIBLE questions.  

Get Certified Hootsuite Platform Now!

 

When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

exit planner and open the Composer from the top right corner

create a new stream and click the plus sign

press “command N” for new and begin typing

click on a time slot and choose new post/new pin

 

By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:

team admin permissions for that report

admin permissions for that report

partial editing rights

full editing rights to that report

 

A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

tiles, which are individual displays of a specific metric

trendwatchers, which are pre-set displays of line charts, tables, and tree maps

templates, which are individual displays of a specific metric

overviews, which are pre-set collections of metrics data

campaigns, each of which are targeted at a social media objective or goal

 

When onboarding new team members in Hootsuite Analytics, we recommend ________________ to reduce the risk that something is changed incorrectly or accidently.

sharing reports in read only form

having them share a coworker’s credentials

creating dummy reports using fake social accounts

giving them monitored admin level permissions

 

When managing your Instagram account using Hootsuite, you can search specific locations for images that were published there. To do this, create a search stream and select the Location option. The next step is to:

enter a geo-code from Google Maps

enable 'My Location' under settings

select a location option from the list of approved, global locations

drop a pin for the location in Hootsuite’s map feature

 

Which of the options below best describe the action being undertaken in the visual?

Creating a Hootsuite Analytics board around mentions.

Searching a social media network for specific terms.

Adding a new Hootsuite user to your Twitter account.

Building a stream to search for your competitor’s content.

 

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

aggregated statistics for any post published using Hootsuite

suggested copy for creating high performing posts

your overall social media publishing results

posts published natively and through Hootsuite alongside their stats

 

The Data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.

24 hours

31 days

14 weeks

7 days

 

Which of the following actions can NOT be done in the Hootsuite Planner feature?

viewwing tags

composing a message

editing a message

rescheduling a post

perform a geo-search

 

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

Reach

Shares

Comments

Engagement Rate

Author

all of the options in this list

 

Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?

Analytics

App Directory

Engagement Streams

Publisher

Notifications

 

After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

Planner

Analytics

Tabs and streams

Insights

Impact

 

Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:

a list of approved, global locations

your phone's GPS signal

a post office delivery code

latitude and longitude markers

an image match of a location landmark

 

The Post Performance area within Hootsuite Analytics is the best place to:

create details analytics reports

review published posts by network and performance

get a professional critique of your social media strategy

determine your social share of voice

 

When using Hootsuite’s bulk composer, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

2 hours

10 minutes

1 hour

30 minutes

 

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

auto-populate an internal CRM message

open a printer friendly version of the board

share it via email

create and copy a custom owly link which you can then share

 

When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

"Super-Admin"

"Custom"

‘Can Edit’

"Default"

"Unlimited Permissions"

 

Overview and Reports are modules within which Hootsuite product?

Hootsuite Metrics

Hootsuite Campaigns

Hootsuite Ads

Hootsuite Publisher

Hootsuite Analytics

 

The reports feature in Hootsuite Analytics is:

a fully customizable, real-time display of social metrics data

you undertake audience testing to determine the best ad product to purchase

where you set the parameters for a Hootsuite social media campaign

a location search stream, with geocode set for your specific location

where you set up user-generated content contests

 

When you add an RSS feed to Hootsuite's Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link

blocked from your feed

put into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administrator

commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

 

Within a Hootsuite Analytics report, you can add a tile, which is:

an executive-level overview of common, aggregated metrics.

an individual display of a specific metric.

a pre-set campaign template, targeted at specific social media objectives.

a tool for tracking the posts and conversations happening in your area.

a pre-set displays of Line Charts, Tables, and TreeMaps.

  -  

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

Hootsuite campaigns geo-targeted messages geo-search streams Internal/External Tagging the Hootsuite Surveillance feature  

If you come across an article online that you’d like to quickly share with your audience, the most effective Hootsuite tool to use is the:

Assignments Feature Publisher Hootlet RSS Feed Compose Box  

A board in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

trendwatchers, which are pre-set displays of line charts, tables, and tree maps widgets/metrics, which are individual displays of a specific metric templates, which are individual displays of a specific metric campaigns, each of which are targeted at a social media objective or goal overviews, which are pre-set collections of metrics data  

To access the Hootsuite App Directory, go to the:

Settings Panel Analytics Dashboard Launch Menu Extensions Dropdown  

You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

certified account premium account business account paid account personal account  

Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?

Assignments Impact Contests Composer Streams  

Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.

Direct Publishing Mobile Notification  

When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps with the Instagram and Hootsuite Mobile App. Pick the three post types below that require using the “Mobile Notification Workflow”. (pick three)

Image posted to a Personal account Video posts Image posted to a Business account Carousel image posts Image with captions that include emoji  

Publishing to Pinterest with Hootsuite saves time because:

it automatically edits any image you upload into a more ‘pin-able’ version. it guarantees your pin will receive more engagement than posting natively. you can schedule and post to multiple accounts and boards at the same time. the Composer window suggests popular content for you to repin.  

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

App Directory Engagement Streams Quick Search Message Composer Account Settings  

When publishing to Pinterest from Hootsuite, you must include two items, which are:

a caption and a photo a target audience and a link a scheduled time and a photo a photo and a link  

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

picking an image from the Media Library uploading it directly from your computer insert an image from an Instream Tweet uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)  

Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

can only be used in one stream at a time. contains additional security features can be integrated across your entire dashboard, rather than just within a stream. contains additional security features   ---  

When using Composer, what’s the purpose of the social profile picker?

to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard to monitor account activity on your social networks connected to Hootsuite to select the social profiles to which you want to publish your message to create a network specific search stream in the Engagement area  

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

owly links are prioritized by social networks owly links are perceived as more trustworthy than regular URLs owly links are trackable, which means you can track how many people clicked it owly links provide higher resolution previews of the webpage being linked to owly links use less characters than regular URLs  

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself--which is it?

Publishing the image to your Instagram account. Selecting the image you’d like to publish. Composing the text you’d like to accompany the image. Scheduling when your Instagram post should publish. Including a shortened Owly link that will accompany the post.  

When you add an RSS feed to Hootsuite Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link blocked from your feed put into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administrator commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences  

You can do all of the following actions in the Composer, except:

convert a web address into a shortened, trackable owly link search for mentions of your company name track character count limits for the social networks your posting to pick the social profiles to which you want to publish your message schedule when your message should publish  

When using Hootsuite to publish images to your personal Instagram account, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

include the link you’d like to publish with your image select the image you’d like to publish publish the image to your Instagram account schedule when your Instagram post should publish  

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

enable email notifications for failed messages under 'Preferences' download a "Past Scheduled" report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties regularly check Publisher’s ‘Rejected’ Tab review the 'Past Scheduled' calendar view in Publisher for entries colored red  

What’s the difference between a Stream and a Tab?

Streams are for searching out conversations, whereas tabs are for publishing content to your audiences. Steams display content from your social networks, and Tabs house a collection of streams. Streams provide account analytics, Tabs are where geo-searches are performed. Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.  

_______ are created within ________, similar to how you create individual files within a broader file folder.

Streams; tabs Tabs, Streams Engagements, Publisher Libraries, Engagement Arrows, Columns  

The boards feature in Hootsuite Analytics is:

a fully customizable, real-time display of social metrics data you undertake audience testing to determine the best ad product to purchase where you set the parameters for a Hootsuite social media campaign a location search stream, with geocode set for your specific location where you set up user-generated content contests  

Hootsuite Mobile is useful for teams because of the following functionality:

Content Library and Online Education Search and Assignments Approvals and Campaigns Campaigns and Content Library Assignments and Approvals  

Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _____________________________ and that the hashtag is short, easy to remember, and relevant to the campaign.

research it beforehand to ensure it's not already in use confirm your hashtag budget is in line with the the cost to secure it on your target networks verify that it's valid and already in use on all the social networks confirm that you have the required budget to properly promote it with Google Ad Words  

If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on.

Photo Contest Campaign Instagram Image Share Campaign Mobile Photo Contest 'Instagram Contest' campaign Hashtag User-Generated Content Contest  

To find all mentions of your competitor’s branded hashtag within a given radius of a store you’ve opened up in a new city, you should:

create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag compose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new store set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store set up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located    

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

Assignments made from your desktop dashboard will be visible on mobile, and vice versa Assignments is a feature exclusive to Hootsuite Mobile Assignments made from Mobile are not visible in the desktop dashboard Assignments functionality is available in desktop dashboard only  

In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?

boards analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them boards include a qualitative analysis report indicating what you should do more of (and less of) boards provide your colleagues with continuous access to real time data, whenever they want it boards feature a built-in ROI calculator that grade your company’s social activities relative to your defined social media objectives  

Which description below best describes the action you would undertake in this dialog box?

adding an Instagram account to Hootsuite scheduling a post composing a message for your audience creating a stream sharing account permissions with your team  

There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?

From within the Compose Box (manual and auto-schedule) Using the bulk uploader From within the calendar view in the Publisher From the drop down menu in a search stream  

Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

send a direct message to a user like and reply publish an outgoing message with photos retweet and favourite search for hashtags or keywords  

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

convert the document into Hootsuite"s .hoot format and upload input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format input your messages into a text document using an up to date version of Microsoft Word ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)  

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

search stream My Content Find suggested content filter videos content curation tab  

Which of the options below best describe the action being undertaken in the visual?

filtering a social media feed by specific terms creating a Hootsuite Analytics board around mentions building a stream to search for your competitor's content adding a new Hootsuite user to your Twitter account  

Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

@ symbol after the phrase quotation marks around the phrase ampersands before the phrase asterisks around the phrase Boolean operators after the phrase  

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

Hootsuite App Store Partner Upgrades App Directory Add-ons Hootsuite Plug-ins Hootsuite Library  

By setting a team member’s permissions to ‘Can Edit’ on a Board in Hootsuite Analytics, you are granting them:

Team Admin level permissions for that Board Full editing rights to that Board partial editing rights 'Can Edit' is not a valid setting for Boards Admin level permissions for that Board  

YouTube requires ________________ to upload videos longer than 15 minutes in length.

users to verify their account your account to have 100k+ subscribers none of the options in this list a paid subscription you to use their native platform  

Why would you want to save a message as a draft in the Hootsuite Compose Box?

to provide your entire team with approved messaging to support a campaign To send a carefully crafted message more than once To put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite Admin To provide a new team member with "in-dash" feedback on social messaging they have composed  

What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity. When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions. Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves. Hootsuite more accurately estimates the dollar value of a like, share, and retweet.  

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

Approvals and Campaigns Campaigns and Content Library Assignments and Approvals Search and Assignments Content Library and Online Education  

When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three)

the country from which tweets were published search terms a user’s profile handle radius around any location hashtags people you follow  

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

Twitter lists Twitter groups Hootsuite groups Twitter streams Twitter spaces  

Once a YouTube video has been published, you’ll have the option to 'Share via Hootsuite', which:

allows you to quickly share the video on other channels through the composer shares the video with the Hootsuite community, to help you quickly get views and boost your videos SEO sends the video to other Hootsuite team members places a donate CTA at the end of your video  

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a _______________ stream, find the campaign video, and then select ‘create comment stream’ from the ‘more actions’ list.

‘YouTube Search’ ‘My Videos’ ‘Playlist’ ‘Geo-search’ Review Later  

Let’s say you attach four images to a tweet in the Hootsuite Compose Box. On Twitter, the images will appear in your audience’s stream as:

as slideshow, which your audience can view in full-screen an entry to the Image Gallery a series of 4 full-size images in individual tweets a collage format, with full-size images  

What is the main use of the Hootsuite Hootlet?

Communication with your team - the Hootlet simplifies intra-organization collaboration Finding useful apps - the Hootlet is the portal for finding all available apps and plug-ins for the Hootsuite ecosystem. Content creation - the Hootlet helps you store and categorize your ideas for new content Content curation - the Hootlet makes it easy to share the content you discover on the web via the social accounts connected to your Hootsuite account  

To share access to a Hootsuite Analytics board with your colleagues you need to use the Share button to:

auto-populate an internal CRM message open a printer friendly version of the board share it via email create and copy a custom owly link which you can then share  

Overview and Boards are modules within which Hootsuite product?

Hootsuite Metrics Hootsuite Campaigns Hootsuite Ads Hootsuite Publisher Hootsuite Analytics  

When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?

calendar reminder push notification text message email a gentle owl hoot followed by the sound of wind blowing through the trees    

See the visual below. Why is the action being taken here important?

Publishing messages is how you'll engage your audience. Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard. Running reports is a vital part of demonstrating ROI. Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.  

With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

message approvals campaigns streams content libraries Publisher calendars  

Within a Hootsuite Analytics board, you can add a widget/metric, which is:

an executive-level overview of common, aggregated metrics. an individual display of a specific metric. a pre-set campaign template, targeted at specific social media objectives. a tool for tracking the posts and conversations happening in your area. a pre-set displays of Line Charts, Tables, and TreeMaps.  

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.

Engagement Approvals Queue Content Library Assignments Publisher  

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

the insights feature of Hootsuite Analytics the social data feature in Hootsuite Insights the boards feature within Hootsuite Analytics the analytics module in Hootsuite Metrics the metrics module in Hootsuite Social Data    

What is the most popular and loved feature of Hootsuite?

The ability to schedule and publish messages to multiple accounts at once Social media analytics and metrics Geo-locating conversations and geo-targeting messages The ability to automate all your social media activities (i.e., Autopilot functionality)  

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

tabs and streams the apps directory the compose box the content library  

Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

Engagement Compose Streams Message Assignments Content Library Publisher  

Select the 4 features that are available on Hootsuite Mobile: (pick four)

Search & Settings Publisher Team Metrics Compose Impact Streams  

Which of the following is not a benefit of using Hootsuite Analytics?

Metrics data are updated in real-time It's more efficient to gather metrics data in one place, rather than several different sources Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower Highly visual, customizable interface  

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

private profiles or closed networks your home country specific social networks specific physical locations or regions pre-set topic areas  

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

to put your analytics results in a more historical perspective to add fullness to your metrics reports to provide an estimate of future trends to make it easier to generate ROI reports for key stakeholders this is not a feature of the overview module  

If your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?

Hootsuite Campaigns Hootsuite Engagement Hootsuite Email Capture Hootsuite Retargeting Hootsuite Analytics  

Let’s say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?

bulk composer Hootsuite campaigns calendar view in the Publisher content library auto-schedule  

The Hootsuite bulk composer allows you to:

publish the same message across hundreds of social media networks at once send out hundreds of personalized direct messages to your Twitter lists upload up and schedule to 350 posts in a CSV file generate large amounts of SEO friendly copy, based on social marketing goals approve large numbers of posts composed by junior team members add background music to all the YouTube videos in a playlist  

What are three ways you can schedule messages in Hootsuite? Select the three best options:

Under the Require Approval heading in the Publisher From within the Compose Box (manual and auto-schedule) From the drop down menu in a search stream (Send to Schedule) From within the calendar view in the Publisher Using the bulk uploader  

You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

vanity URLs a batch of custom redirect links enterprise URLs custom top-level domain suffixes  

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

geo-targeted auto-response private message stream comment stream auto-assignment external tag  

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

YouTube engagement replies published comments search moderate  

The purpose of the social profile picker in Composer is to:

select the social networks you’d like to monitor for activity relevant to your brand pick the social networks for which you’d like to generate a statistics report about your publishing efforts identify the social networks to which you’d like to publish your message select or deselect your existing social networks you’d like to connect to with your Hootsuite account  

When publishing and managing your YouTube content using Hootsuite, users can: (pick three)

add details about a video including a description, relevant tags, and its category publish a video to a playlist bypass YouTube"s size limits view video analytics and identify top performing videos publish videos up to 12 hours in length without a verified account  

Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

owl post deliveries text messages email notifications push notifications calendar reminders  

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

to demonstrate the ROI of your social media efforts to more senior leadership in your company to provide colleagues with relevant content to publish with the compose box to guide your team’s social media tactics to do more of what’s working to supply colleagues with data required for bulk uploader entries to provide more accurate geo-location search results in your streams  

To send a carefully crafted message more than once, you should use:

Geo-targeted messages Hootsuite Drafts Hootsuite Profile Picker Auto-schedule  

Why would you want to add someone to a Twitter list in Hootsuite?

to create a focused feed of similar users such as industry influencers, advocates, or competitors to send targeted direct messages in bulk to boost the SEO of your posts to group together your published tweets by topic for easier reference to block them from commenting or re-sharing your posts  

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define. to view analytics on your YouTube channel and videos to automatically flag comments that contain keywords that you"ve pre-defined in your YouTube settings to vet incoming comments on your channel or specific videos by approving or deleting them to curate unoffensive video content that will resonate with the broadest possible cross-section of your audience  

A vanity URL in Hootsuite is best described as:

a web address within a set of sub-domain names associated with certain industry segments one that contains a custom domain suffix, such as .io .ly .ing .love a customizable, branded URL that also lets you track click-through statistics a set of re-direct links provided to your organization"s administrator by Hootsuite  

When you share a board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the board to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

"Super-Admin" "Custom" ‘Can Edit’ "Default" "Unlimited Permissions"  

If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:

the overview feature in Hootsuite Metrics the 'Owl View' in Hootsuite Insights the boards feature in Hootsuite Metrics the boards feature in Hootsuite Social ROI the overview feature in Hootsuite Analytics  

When using Hootsuite’s bulk scheduling feature, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

2 hours 10 minutes 1 hour 30 minutes  

When selecting a campaign type in Hootsuite Campaigns, you’d use ____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.

Social Sweepstakes; Entry Forms Sign Ups; Like Gates/Age Gates the Social Promotions Builder; the Social Media Campaigns Builder Social Sweepstakes; Sign Ups Offers; Forms  

To determine the ROI of your social media activities, which Hootsuite product would you use?

Hootsuite Metrics Hootsuite Solutions Hootsuite Social ROI Hootsuite ROI Calculator Hootsuite Analytics  

Which of the following is not a feature of Hootsuite?

the ability to monitor conversations and engage with your audience across multiple social networks the ability to fully automate your social media marketing activities (i.e., the Autopilot feature) the ability to schedule and publish messages to multiple accounts at once geo-locating conversations and geo-targeting messages  

Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

owly traffic share of voice posts engagement followers  

Publisher’s calendar view is especially useful for:

monitoring whether a customer service query has been addressed seeing all your scheduled posts in a single list approving messages composed by team members identifying gaps in your publishing schedule  

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

save a composed message as a draft search for hashtags or keywords send a direct message to a user retweet and favourite like and reply  

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

Partner Library Explore tab App Directory Hootsuite Impact tab Hootsuite App Store  

___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

Analytics Internal tags Plug-ins Search streams Comment trackers  

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