Servitization : Everything as a Service
The functional thinking paradigm has shifted.’Mobility as a Service’ and ‘Manufacturing as a Service’ are growing in popularity. What next? Perhaps ‘Homes as a Service’? These services herald the move to Servitization…
Mankind is moving from a mindset of ‘lets consume products’ towards a newer mindset of ‘lets share resources to achieve what we want, whilst simultaneously reducing consumption and being more environmentally friendly’. To support this trend we see an inexorable and ongoing growth of services as a common trend across the world..
- Why is this happening?
- What are the drivers behind this trend?
- What does this mean for society? For manufacturers? For service providers?
- What Threats are emerging?
- Where are new Opportunities beginning to surface?
- What should we be doing then?
This workshop will provoke your thinking, create discussion and debate, and be a workshop for you to collaborate with others to co-create a deeper understanding and vision of what it means for society, you, and your organisation.
The workshop will be led by James Rock, Managing Partner of DesignThinkers Group in the UK and visiting Professor at Cranfield Centre for Design and Loughborough Design School.
Who is James Rock?
James Rock is Managing Partner and Chief Business & Service Designer at DesignThinkers (UK) Ltd, and a partner within the international DesignThinkers Group. He is an experienced designer, engineer, consultant, trainer, coach and mentor, with wide experience in working with clients from new start-ups to global FTSE100 / Fortune 100 companies.
Working in the UK and Internationally DesignThinkers is one of the leading 'design driven' Innovation Agencies helping organisations around the world making the transition from being strictly product orientated and sales driven, towards strategic service orientation and becoming human centred