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Entrepreneurial management and the future of spatial design - AUB session

IE Middle East

Wednesday, March 27, 2019 from 2:00 PM to 4:00 PM (EET)

Entrepreneurial management and the future of spatial...

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From marketplaces to market networks - AUB session 1d 16h 37m Free  

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Event Details

If Henry Ford had asked his clients what they needed, they would have asked for "a faster horse" instead of "a car".

Inventing the future requires looking beyond what is known; That is the true essence of innovation. As architects and designers, we can understand contemporary reality and propose high-value change opportunities from the perspective of business and entrepreneurship.

 Following this principle, Jerónimo van Schendel, Director of the Master in Architectural Management and Design, will explore some of the opportunities that lie ahead, including technology-enabled business models. He will also explore how entrepreneurial management can positively transform our current notion of the architect and other related design sectors.

 

ABOUT THE SPEAKER

Jerónimo van Schendel is a Spanish-Colombian Architect, graduated from ETSAM in 2011 and Master in Architecture (M.Arch II) with Distinction, from Harvard University Graduate School of Design since 2016.

He has worked with some of the most renowned architects in Spain, such as Cruz y Ortiz, Rafael Moneo or AS+, and is an IDEO SF CoLab Fellow 2016 (Iot & Blockchain Innovation Lab).

 Jerónimo currently serves as Office Manager at Abalos+Sentkiewicz AS+, with several projects in Spain, China and Latin América. His independent work is focused on identifying scalable entrepreneurship opportunities in the intersection of design, AEC, and technology, mainly through platform business models.

Have questions about Entrepreneurial management and the future of spatial design - AUB session? Contact IE Middle East

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When & Where


AUB
American University of Beirut
Beirut, --
Lebanon

Wednesday, March 27, 2019 from 2:00 PM to 4:00 PM (EET)


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IE Middle East

IE shapes leaders with global vision, an entrepreneurial mindset and a humanistic approach to drive innovation and change in organizations

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