Executive Master in Strategic Marketing & Communication Challenge

Are you ready to explore the strategic side of marketing and enhance your leadership skills in communication and brand management?

IE University is delighted to invite you to a special edition of the Executive Master in Strategic Marketing and Communication Challenge, designed exclusively for professionals interested in this program. This edition will focus on reputation management and marketing campaign challenges, testing your ability to make strategic and creative decisions in complex business environments, with insights from Elisa Rica, Business Unit Director at the IDP Group and former purchasing director for LVMH. During the masterclass Elisa will be sharing her expertise with candidates and towards the end, she will explain the challenge and share tips on how to tackle it successfully.

After the session, you will have one week to complete the challenge. The participant with the most insightful and innovative proposal will be awarded a 40% scholarship toward the Executive Master in Strategic Marketing and Communication (Spring 2026 intake). The winner will be announced on Thursday, March 12th, 2026.

Are you ready to demonstrate your strategic thinking and communication leadership?

We look forward to seeing your ideas come to life!