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ABOUT

The World Tourism Organization (UNWTO), in collaboration with CNN, presents the Final of the Inspiration Africa Challenge aimed at building a new tourism brand for the continent in the framework of recovery.

TARGET AUDIENCE

Tourism officials, tourism technical teams, tourism boards, travel associations, Destination Marketing Organizations (DMOs), corporations, tourism value chain and innovation stakeholders are encouraged to participate.

Join us and identify the most ground-breaking brand campaigns for Africa!

AGENDA

- Welcome remarks.

Elcia Grandcourt, Regional Director for Africa, UNWTO

Natalia Bayona, Director of the Innovation, Education and Investments Department, UNWTO.

CNN

- Presentation of finalists (pitches)

• Africa we are one by Africa Tourism Association (USA)
• We don’t know Africa by Art Lebedev Studio (Russia)
• UBUNTU: Africa invites you to live by ATREVIA (Spain)
• This is Africa, A New Way Forward by Beautiful Destinations (USA)
• Afrika Yetu by Big Ambitions (South Africa)
• Africa, the home of more by Creative Collective (Kenya / South Africa)
• Don’t take his word for it, go see it for yourself by Oscar Abuko (Freelance) (Kenya)
• Find yourself in Africa by Grey Group (South Africa)
• Africa, Experience It All by Mirabelle Communications LTD (United Kingdom)
• Tantalizing Africa by Rainmaker & markenmut AG (Namibia/Germany)

- Keynote on branding and innovation

Andy Stalman, CEO, Totem Branding

- High-level roundtable on restoring market confidence and building a strong destination image: what steps and strategies to brand Africa in the Covid-19 era

- Announcement of the winner and final remarks