Gearing up for the future: drivers for rebounding tourism
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About this Event
Turin and Barcelona are two of the most successful cases of Olympic games heritage. From the summer Olympics in 1992 and Winter Games in 2006 two barely unknown cities discovered a touristic potential and reborn in a new vocation.
While the global pandemic has brought tourism to a halt, there is an opportunity to rethink and repurpose strategic plans with a focus on long term sustainability.
In this live event we will discuss the drivers for the tourism rebound in these two key European cities.
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