Turin and Barcelona are two of the most successful cases of Olympic games heritage. From the summer Olympics in 1992 and Winter Games in 2006 two barely unknown cities discovered a touristic potential and reborn in a new vocation.

While the global pandemic has brought tourism to a halt, there is an opportunity to rethink and repurpose strategic plans with a focus on long term sustainability.

In this live event we will discuss the drivers for the tourism rebound in these two key European cities.