Go-to-Market & Financial Strategy: Scaling Digital Financial Services

In this session, we shift from design to execution, exploring how digital financial services scale and succeed in real markets. You will learn to:

• Define a Go-to-Market strategy
• Structure the financial model of a digital financial service
• Simulate pricing, revenue drivers, unit economics, and scalability scenarios
• Understand how strategy, finance, and tech decisions shape your business model

Challenge 2 - Go-to-Market + Finance
You will be asked to:
• Build a concise GTM plan based on a fintech context
• Create a simplified financial projection (pricing, revenues, and growth scenario)

Challenge Reward
• The winner of this challenge will receive an application fee waiver for any of our Tech Masters.