IE is one of the leading European higher education institutions, whose belief in innovation, diversity with more than (92% of international students) and entrepreneurship is an integral part of its drive towards academic excellence. Our learning model puts students at the centre, is eminently practical and ensures that they acquire not only the technical know-how but also the mind-set and interpersonal skills that are essential for a successful future leader. With its centrally located Madrid campus, international student community, and dynamic learning environment, IE is the perfect place to develop your career.

We would love for you to join us in Hong Kong for our Master Class – ‘WHY BUSINESS INNOVATION MAY COME FROM THE ART’ by Professor Nir Hindi.

In this session, we explore the impact that art has on the innovation process in the business world. Through examples from the past and the present of business companies and projects like Xerox Palo Alto Research Center (PARC), we show why art and innovation go together and how companies can work with artists to add a new innovation tool in their toolkit.

By joining this session, participants can develop further and maintain an open mind approach for innovation and creative sources and show how ideas can come from different worlds, people and cultures.

By the end of this session participants will understand why art may be key to Innovation, explore the relationship between art and innovation, get familiar with evidence-based benefits of innovation that came from the arts and be exposed to a significant change in the business world and what is required in order to deal with it.

ABOUT THE SPEAKER:
"Art is a Mindset, not an object,” says Nir Hindi.

Hindi, originally from Tel-Aviv, Israel, is an entrepreneur and the founder of The Artian, a transdisciplinary training company. In their work, The Artian fuses and mixes art mindset in business and technology environments to pursue originality.

He especially advocates the connection between artistic mentality and business entrepreneurship, two areas that fuel each other and provide endless opportunities for mutual learning.

He is a visiting professor at IE Business School, one of Europe's leading business schools, Executive Programs and a mentor in startups programs; a guest lecturer at the Master for Design and Innovation in IED; both in Madrid, Spain. The founder of the Creative Collisions: Art & Tech event series and part of Cotec’s 100 experts to promote innovation in Spain.