IE Night, with Masterclass: Beyond the Logo: How Great Brands Create Trust and Value

IE Night, with Masterclass: Beyond the Logo: How Great Brands Create Trust and Value is an exclusive in-person experience hosted by IE University, designed for prospective students interested in pursuing undergraduate, master’s, MBA, or executive master’s studies in Spain.

This Brand Management master class goes beyond visual identity to explore how strong brands build meaning, trust, and long-term value. Participants will develop a solid understanding of brand identity, brand architecture, and brand equity, while analyzing contemporary cases where innovative organizations successfully connect strategy, culture, and customer experience to create impact in today’s competitive environment.

The session offers a unique opportunity to experience IE University’s teaching methodology firsthand, engage directly with faculty traveling from Spain, and gain insight into IE’s academic programs and global career-focused approach.

The master class will be led by Dushinka Karani, Vice dean at IE University and IE Business School, and Marketing Fundamentals Coordinator at IE University.

With over 30 years of international experience in Marketing, Communications, Digital Marketing, Innovation, and Sales, Dushinka brings a strong industry perspective shaped by leadership roles across FMCG multinationals, innovation-driven organizations, and European deep-tech ecosystems.

This event is ideal for those exploring their next academic step with IE University in Spain.