This Master Class explores how the content we consume—especially films and series—subtly shapes our worldview. It examines the profound consequences of AI democratizing content creation and analyzes how this technological shift is redrawing the map of cultural influence. It highlights the emergence of new centers of soft power and investigates how nations or entities may compete for control over global narratives. Participants will gain critical insights into this evolving landscape where entertainment increasingly acts as a strategic tool for influencing global understanding.
Agenda:
18:45-19:00 Registration
19:00-19:05 Welcome by IE University
19:05-20:35 IE Talk
20:35-21:30 Networking cocktail
About the Speaker:
María Valenzuela is a seasoned business leader with over 20 years of international experience in media, entertainment, and digital transformation. She has held senior executive roles, including Managing Director for LATAM at Warner Bros. Discovery, and currently advises high-growth companies on strategy and innovation. María is both an alumna and professor at IE Business School, where she shares her expertise with the next generation of global leaders.
We hope to see you!
