IE Talks in Dublin on Data & AI: How to Increase Engagement & Drive Business Innovation

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IE Talks in Dublin on Data & AI: How to Increase Engagement & Drive Business Innovation

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The Samuel Hotel, Spencer Place, North Wall Quay, Dublin 1, Ireland. dublin D01 R9N4 United Kingdom

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About this event

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Master class in Dublin focused on increasing brand, customer, and business development, using advanced metrics with digital traceability.




In today's world, consumers are much more than buyers in transactional purchases. Nowadays, they build brand reputation, pull new clients, and determine financial results. Therefore, business leaders must focus on constantly improving customer engagement in order to remain relevant.


Join IE professor and Entrepreneur Kevin Sigliano who will explain why disrupting value propositions and continuous innovation are critical if you wish to dramatically improve how your company engages customers and maximises financial results.


This session will explain a practical framework and scorecard for Artificial Intelligence Data-Driven Strategic Roadmap - FOBECI: financial, operational, brand, employee, client, and innovation - covering the critical dimensions and KPIs.


About the speaker:


Kevin Sigliano has more than 20 years of experience generating new business in various markets, developing ties with international partners and managing marketing and operations affairs. He is currently an IE's School of Science & Technology associate professor.


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