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IE University Marketing Challenge: The beauty of marketing in a cookieless world

Join us for this session!

By Marketing

When and where

Date and time

Tuesday, March 28 · 3:30 - 5pm CEST


IE TOWER P.º de la Castellana, 259 28046 Madrid Spain

About this event

  • 1 hour 30 minutes
  • Mobile eTicket

Would you like to work in the fascinating world of marketing?  

IE University has joined forces with Salesforce and L'Oreal-NYX to bring a new edition of the Marketing Challenge so you can put your skills, talent and creativity tested: 

The beauty of marketing in a cookieless world 

Prof. Oscar Lopez (Customer Success Director at Salesforce) and Leticia Montenegro (Head of CRM Spain and Portugal at L’Oréal) will show you how one of the most admired companies in the world focuses on first party data to adapt to the new marketing, technology and privacy changes, and still be able to deliver an ultra-personalized experience.  

Join the Masterclass on March 28th, 3:30 PM (Madrid time) – either face to face at the IE Tower (Madrid) or online. Then, take on the challenge! You will have the opportunity to help NYX, the professional makeup brand from L’Oréal, to work on a strategy that will aim at having more data to activate customers in a cookieless world. The 3 best projects will win a scholarship to study a master's degree in any program of the Marketing, Sales and Communication Pathway! 

About the organizer

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