IE University Masterclass: Marketing in Entertainment, Netflix's Present and Future in a Complex Environment

Marketing in Entertainment: Netflix's Present and Future in a Complex Environment

In a rapidly evolving entertainment landscape, understanding how leading brands stay relevant is crucial. Join IE University for an exclusive masterclass that dives into how Netflix has successfully navigated one of the most competitive and resilient industries in the world.

This immersive session will unveil the behind-the-scenes marketing, communication, and PR strategies that led to the record-breaking success of K-Pop Demon Hunters—a standout Netflix original that defined new industry standards.

Discover:

• How Netflix unlocked strategic value overlooked by Sony
• The competitive edge gained through unique branding and execution
• What makes the entertainment sector one of the few to grow in both the 2008 and COVID crises
• Key commercial and financial milestones in the launch of this title 

Get updated, get inspired, and get ready for 2026.

• Location: Sheraton Bahrain Hotel, Manama, Bahrain
• Date & Time: February 5, 2025 | 5:00 p.m.
• Format: In-person

About the Speaker:

Juan Manuel Alonso is a dual PhD holder in Communication, Business Administration, and Inclusion & Diversity, with over two decades of corporate experience in companies like Procter & Gamble, Kellogg's, and Cargill. He is a seasoned educator at IE University, known for award-winning teaching in Marketing in the Entertainment Industry, Gen Z Marketing, and Videogame Industry Branding.