IE Virtual Marketing Week

IE Virtual Marketing Week: online marketing event by IE University with 3 live masterclasses + alumni talks led by top IE professors with experience working with global brands such as Cartier, Coca-Cola, BMW, P&G and Johnson & Johnson, covering AI & creative direction, sensory marketing & neuromarketing, and data-driven digital marketing.

Join IE Virtual Marketing Week, a online marketing event by IE University featuring 3 live masterclasses + alumni talks. Learn directly from IE professors and marketing professionals about the skills that are driving today’s digital marketing, branding and communication careers.

Across several days, you’ll explore how the field is evolving – from AI in creative direction, to sensory marketing & neuromarketing, to data-driven digital marketing strategy. Each session combines a focused online masterclass with a live conversation with an IE alumnus, so you can see how these ideas are applied in real marketing roles and projects.

What you’ll get:

• A clear view of where marketing, digital marketing and branding are heading

• Practical examples from real campaigns, brands and customer experience projects

• Insights into IE University’s marketing master’s programs and the profiles companies are hiring

• The chance to ask your questions live to professors and marketing alumni

Sessions include:

• Session 1 (03.02 at 6PM) - Redefining Creative Direction in the Age of AI – with Brian Hallett (Master in Creative Direction, Content & Branding), a top professor in IE University’s creative and communication area and an experienced photographer and director who has worked in more than 20 countries with international brands such as Cartier, Mastercard, Coca-Cola and BMW.

• Session 2 (04.02 at 6PM) - Sensory Marketing & Neuromarketing Learnings – with Jaime Veiga, Academic Director of the Master in Market Research & Consumer Behavior at IE University and an expert in consumer insights and neuromarketing, with extensive experience in the Fast-Moving Consumer Goods and pharma sectors (P&G and Johnson & Johnson).

• Session 3 (05.02 at 6PM) - Digital Marketing in a Data-Driven World – with faculty & alumni from IE’s Digital Marketing programs, bringing hands-on experience from current roles in digital strategy, performance marketing and analytics.

Ideal for students and young professionals interested in a career in Marketing, Communication, Branding or Digital Marketing who want to understand how the industry is changing and how IE University can help them take the next step.

Register now for IE Virtual Marketing Week and get a front-row view of the future of marketing and digital marketing.