IE Virtual Masterclass:The Entrepreneurial You: Self-Awareness for Success

IE Exclusive Virtual Session: 

Self-awareness is one of the most underestimated yet critical components of entrepreneurial success. Understanding your strengths, weaknesses, motivations, and tolerance for uncertainty enables you to make better decisions and build a venture that aligns with who you are. Because entrepreneurship involves constant challenges—risk, ambiguity, setbacks, and long hours—those who know themselves can manage stress more effectively, seek the right partners, and stay grounded in their purpose. Ultimately, knowing yourself is not about passing a test but about ensuring you pursue your purpose.

About the Professor
The session is led by Leticia Ponce, an entrepreneurship educator and former founder at IE University. She is the creator of IE University’s Startup Lab andsorry  teaches innovative courses that combine lean startup methodology, design thinking, and positive psychology to help students and professionals develop a strong entrepreneurial mindset.