This webinar will address the importance of projects as a tool to transform a company, whether in the digital field or in the implementation of other business models. We will begin the session with a very brief introduction of IE Exponential Learning Programs for top managers, after which we´ll learn from Professor Antonio Nieto-Rodriguez how organizations are turning into the challenge of Project Management to execute their strategies, to respond faster to changing market conditions; to anticipate competition and how CEO’s are becoming the ultimate project managers. Antonio Nieto-Rodriguez is an award-winning thought-leader in project management, recognized by Thinkers50. He is a visiting professor at some of the world's leading business schools, including IE; a regular keynote speaker at international conferences such as the Peter Drucker Forum and a prestigious book author and current collaborator on the Harvard Business Review Project Management Handbook.