IE is one of the leading European higher education institutions, whose belief in innovation, diversity with more than (92% of international students) and entrepreneurship is an integral part of its drive towards academic excellence. Our learning model puts students at the centre, is eminently practical and ensures that they acquire not only the technical know-how but also the mind-set and interpersonal skills that are essential for a successful future leader. With its centrally located Madrid campus, international student community, and dynamic learning environment, IE is the perfect place to develop your career.

We would love for you to join us in Shenzhen for our Master Class – ‘Why Business Innovation may come from the Arts’ by Professor Nir Hindi.

In this session we explore the impact that art has on the innovation process in the business world. Through examples from the past and the present of business companies and projects like Xerox Palo Alto Research Center (PARC), we show why art and science goes together and how companies can use art as additional innovation tool in their toolkit.

Participants can develop further and maintain open mind approach for innovation and creative sources and to show how ideas can come from different worlds, people and cultures.

By the end of this session participants will understand why art may be key to Innovation, explore the relationship between art and innovation, get familiar with evidence-based benefits of innovation that came from the arts and be exposed to a significant change in the business world and what is required in order to deal with it

ABOUT THE SPEAKER:
Originally from Tel-Aviv, Israel and currently based in Madrid, Spain, Nir Hindi is an entrepreneur who, though rooted in the world of technology and business, always has one foot in the creative world. He is the founder of The Artian, an innovative company that empowers organizations and leads them to be more original by using a special training based on a unique method that adopts practices, processes, and techniques from the art world and integrates artistic thinking into the business and entrepreneurship worlds.

He is a part of the training professionals of Financial Times/IE Corporate Learning Alliance and a mentor and visiting professor in IE Business School Executive Education where he teaches Creativity for Sustainable Business Growth, a guest lecturer at the Master for Design and Innovation in IED (Istituto Eurpoeo di Design), where he lectures on entrepreneurship for creative fields. He has given talks at conferences and academic institutions such as South Summit, IN3, Barcelona Design Center, Department of Innovation in Bar-Ilan University, Bezalel Academy of Arts and Design and The School of Design at the College of Management in Israel.