MasterClass:Brainfluence: how our unconscious shapes our decisions

Join us for an exploration into the fascinating intersection of neuroscience, psychology, and marketing with IE professor for Cognitive Neuroscience, Sam Hernández García. Designed for a dynamic audience, it will unravel the mysteries of cognitive biases and their profound impact on the choices we make. Throughout this immersive session, the audience will be actively involved through live polls, discussions, and hands-on activities, ensuring an immersive and dynamic learning experience. By the end, participants will leave with a heightened awareness of cognitive biases, equipped to navigate the marketing landscape with a critical eye.