Personal and Corporate Art Collecting: Building Collections, Creating Value

Art collecting can take many forms, from a personal passion to a corporate strategy. This session will explore what it means to build a meaningful collection and how approaches differ between individual collectors and organizations.

Participants will discover the key elements behind creating and curating a collection, as well as the specific benefits corporate art collecting brings to companies — from strengthening identity and reputation to inspiring employees and engaging with society.

Designed for both specialists and curious minds, the session offers fresh perspectives on how art collecting, whether personal or corporate, generates cultural, social, and business value.