Search Barcelona es un evento organizado por Turn Global SL y que tendrá lugar el 29 de junio en Barcelona desde 18h hasta 22h !

Tenemos tres grandes oradores que compartirán todos sus consejos con nosotros.

¡Próximamente anunciaremos más oradores!

Compra tu entrada en Eventbrite, por cada entrada os invitaremos una bebida a la llegada y pica pica.

Josep M Felip y Jo Marie O'Reilly con Mark Rofe son nuestros tres oradores

Josep hablará de:

Desbloquea el poder de los enlaces internos y eleva tus rankings

Descripción: Josep nos compartirá un método para extraer todos los enlaces internos para un área específica del sitio web, generalmente el blog, y no desde la barra lateral o breadcrumbs. Nos mostrará cómo lo hace usando Screaming Frog y luego exportará toda la información a Looker Studio, para brindar una vista detallada de todos los enlaces internos (con textos de anclaje y URL).

Josep lleva trabajando en este método desde enero y ya ha visto interesantes resultados.

La audiencia aprenderá cómo extraer sus enlaces internos, analizarlos y optimizarlos para mejorar el tráfico y las clasificaciones.

La charla de Josep será en español.

Jo presentará:

HARO: Cómo ayudar realmente a un reportero y aun así crear vínculos

Jo compartirá su amor por Reactive PR/Newsjacking y cómo empezó a usar HARO. Hablará sobre todo lo aprendido a lo largo del envío de miles de lanzamientos HARO y nos contará (y compartirá) sobre su plantilla HARO perfeccionada.

Lo malo y lo feo. Aquí nos explicará qué hacer, compartiendo los comentarios de los periodistas sobre los lanzamientos de HARO. Hablará sobre el flagelo reciente de las respuestas HARO generadas por IA y por qué nunca se debe inventar un 'experto'.

The bad and the ugly. Here she will walk us through not what to do, sharing feedback from journalists on HARO pitches they have received. She will talk about the recent scourge of AI-generated HARO responses, and why you should never invent an 'expert'.

También discutirá cómo puede ir más allá de HARO para entablar relaciones con periodistas en su nicho. Compartirá alternativas de HARO, incluido #journorequest en Twitter.

La charla de Jo será en inglés.

Nos vemos el jueves 29 de junio !

Tendremos la planta baja del Icon Hotel a partir de las 18:00 !! Las charlas comenzarán a las 19:00 horas.

Tu entrada te da una consumición a la entrada y pica pica.

English translation below:

Search Barcelona is a search event organised by Turn Global SL and is the first event they are organising in Barcelona !

We have three great speakers sharing their tips with us. More speakers will be announced next week !

Buy a ticket for Eventbrite, each ticket gives the attendee a drink on arrival and some pica pica.

Josep M Felip and Jo Marie O'Reilly with Mark Rofe are our three speakers !

Josep will speak about:

Unlocking the power of internal links and improving your rankings

Description: Josep will share a method to extract all the internal links for a specific area of the website, usually the blog, and not from the sidebar or breadcrumbs. He will show the audience how he does this using Screaming Frog and then exports all the information into Looker Studio, to give a detailed view of all internal links (with anchor texts and URLs). Josep has been working on this method and since January and has already seen results.

The audience will learn how to extract their internal links, analyse them and optimise them to improve traffic and rankings.

Josep's talk will be in Spanish.

Jo O'Reilly will speak about:

HARO: How to actually help a reporter out and still build links

Jo will share her love of Reactive PR/Newsjacking and how she first started using HARO. She will talk about what she has learnt over the course of sending thousands of HARO pitches. Jo will talk about (and share) her perfected HARO template.

The bad and the ugly. Here she will walk us through not what to do, sharing feedback from journalists on HARO pitches they have received. She will talk about the recent scourge of AI-generated HARO responses, and why you should never invent an 'expert'.

She will also discuss how you can go beyond HARO to form relationships with journalists in your niche. She will share HARO alternatives including #journorequest on Twitter.

Jo's talk will be in English.

Mark Rofe will speak about:

"Forget Brainstorming, here's how to actually come up with campaign ideas"

Description:

Ideas are fuelled by consumption, not brainstorms. This talk will take you through the thought processes required so you can come up with your own campaign ideas, and you don't have to have a single creative brain cell to do so.

Mark's talk will be in English.

Search Barcelona is a search event organised by Turn Global SL and is the first event they are organising in Barcelona !

Buy a ticket for Eventbrite, each ticket gives the attendee a drink on arrival and some pica pica.

See you on June 29th !