Today, all value propositions and consumer satisfaction enablers are vastly dependent on digital experiences and require disruptive players to think different and design innovative data driven solutions.  

Loyal consumers are worth much more than the mere transactional value; they also build brand reputation, attract new guests, and generate higher financial returns. Business intelligence means understanding every step and the pain points of the consumer journey. A digital transformation strategy must include a Data-lake as your first milestone measuring the entire value chain, customer acquisition tactics and all of the consumer interactions. 

Today, technology and real time artificial intelligence makes it possible to trace, interpret, and cross-check everything with other data in real time. In short, companies must embrace the full breadth of the digital transformation roadmap and artificial intelligence capacities applied to the critical business challenges.