Lately, advertising has evolved in a very positive way, becoming more inspiring and helping to grow the business and its revenues. Innovation is the keyword and main driver for every marketer in this changing landscape.In addition, this innovation must come with a strong adaptation to world events and the context in which we live, especially considering this past year.

We invite you to join our Online Master Class " Media planning and strategy: when content meets context” taught by our top IE professor Federica Ilaria Fornaciari,  where she will analyze media planning implications in 2021, with a new way of thinking about the industry, brands and how to succeed in this business.

Join us and experience a real class environment and get a taste of what our master's in Marketing, Communication & Media are all about. Our programs start next September 2021, so don’t hesitate to come and feel what it’s like to be part of IE!

Federica Ilaria Fornaciari, part of IE faculty, professor of omnichannel content strategy and planning, also professor and lecturer of other international institutions such as Liuc or Bocconi University, IE IMBA alumni, is currently General Manager of Havas+, previously Digital Strategy Director of Havas Media Group Spain.