Why Business Innovation May Come From the Arts

Two primary sources of innovation that often come to mind are the business and science worlds. But there is one space defined by originality and forward thinking that is often overlooked – the arts.    

Join IE Professor Nir Hindi in this Master Class to analyze present and past real examples of business companies and technologies to understand how the art impacts on innovation processes.

Defensor that "Art is a mindset and not an object", Nir will show how artists drive technological innovation and what skills are needed to do so.

About the speaker

Hindi, originally from Tel Aviv, Israel, is an entrepreneur and the founder of The Artian, a transdisciplinary consulting company. In their work, The Artian fuses and mixes art mindset in business and technology environments to pursue originality. 

He is an adjunct professor at IE Business School, a mentor and judge at the Leman Program on Creativity and Entrepreneurship at Harvard University, as well as a member of the Cultural Leaders Network at the World Economic Forum.

In addition, he is a mentor in leading startup programs, including Startupbootcamp, Endeavour, and others; the founder of the Art & Tech event series, and part of Cotec’s 100 experts, an organization chaired by the Spanish King to promote innovation in Spain.