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Why Design Matters?

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How creativity thinking has the power to revolutionise and make the world a better place.

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Everyone talks about creativity, thinking outside of the box, and that design matters because we are surrounded by it.

In this virtual master class, Francesco Maria Furno, professor of the Bachelor in Design, will talk about how design impacts our society thanks to people like Kanye West or and how big companies create bold identities taking care of the user experience, the visuals, or the products we consume.

Cases like Spotify are a change of paradigm in music consumption, interaction design, and the way people enjoy workspaces. Or how Apple product design made communication different. 

At IE, we place design at the center stage because we truly believe design matters and we are aware that creative thinking has the power to revolutionize and make the world we live in a better place.

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