A data culture for a better customer experience

IE University - LATAM

Join us for a Virtual Master Class about MARCOM

Customers´ expectation pace of change is increasing. The acquisition and retention of customers depend on the organizations´ ability to detect those changes and adapt their processes to them. In this evolution, bringing data into the business flow and adopting a data culture has become a critical success factor for enterprises. During this Master Class, Professor Ana Alonso will analyze some of the critical factors that impact the customer experience in different industries and the most relevant aspects of an organizational data culture.

<h3>About the Speaker</h3><a href="https://www.linkedin.com/in/anaalonsomunumer/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Ana Alonso Muñumer</a> - Country Manager / Area VP EMEA Growth at Tableau &amp; Associate Professor at IE UniversityAna is a twenty years' technology sector professional with a passion for Digital Transformation, disruption and leadership. She has an advanced understanding of the technology business and is an expert in building strategies that support growth. With extensive customer service and sales experience, she also specializes in building loyalty and long-term relationships with customers and partners.

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A data culture for a better customer experience

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