Are you willing to unleash your creativity, and tackle both micro and complex macro challenges? Are you looking for new ideas, best-practices and tools on how to innovate for a balanced, sustainable and thriving future?

Under the theme ‘Rethinking well-being’, the summit will take place from June 13 till June 15, organised by BCD Barcelona Design Centre and Service Design Days

RETHINKING WELL-BEING
Well-being and quality of life are becoming key success factors for a growing number of organisations. Values as individualism, competition and market primacy are no longer leading. Instead new societal values - trust, relationship and collaboration - are the guiding principles.

This is where design shows its value. Design that drives a better understanding of citizens, patients, consumers, students and all other types of customers, helping to identify their demands and hidden barriers. Design that empowers organisations and its people to create unique and valuable experiences to each and every person. Experiences that help organisations to achieve their missions - from spreading the power of optimism to helping people in every stage of their lives.

So, how to improve our view on well-being as a driver for innovation and positive change? How to look at problems from a human perspective? How to design services that contribute to people’s happiness, and help individuals to participate in society, become healthier, and feel more empowered? And what can we learn from NGOs and care providers, for which human centricity lies at the core of their activities?

The summit will engage you into the relevance of creating shared value and addressing societal challenges as a source of innovation and organisational growth. You will practice new methods, approaches and strategies. You’ll hear fresh ideas and new perspectives from different industries, contexts and stakeholders. We will focus on two Sustainable Development Goals: Improving people’s positive functioning and well-being (#3), and Empowering and building sustainable communities (#11).

Check the full programme and speakers at the BDW website!.

* About DAY 1, THURSDAY, JUNE 13

• 17:30 - 19:00 Service Design Tour
  
  You are invited to visit, meet and learn from Barcelona’s Service Design experts at Designit, Fjord, INSITUM, Nacar and We Question Our Project. Those five agencies are opening their doors especially for you, and will give you an intimate peek behind the curtain, sharing knowledge, methodologies and cases. In the registration form you will have to chose the agency you want to visit. Please, find below information about the agencies, and make your selection in the next step.
  
  Designit is an international strategic design consultancy founded in Denmark in 1991 and since 2015 part of the IT firm Wipro. It still headquarters in Copenhagen, with 17 offices around the globe. The Barcelona office offers integrated strategic design and innovation services, including product design, service design, and business design. It works for clients such as Simon, Naturgy, Banco Sabadell, Seat and Zurich. Designit’s office is located in an old industrial building close to the Design Hub, in the creative Poble Nou District. Cristina Bustillo, the Strategic Design Director, together with some team members, will welcome you and share some of their future challenges.
  
  Fjord is a design and innovation consultancy, founded in 2001, and acquired by Accenture Interactive in 2013. It has 22 offices around the world. The Barcelona office is part of Iberia team and it works for clients such as Zurich, Repsol, SEAT and BBVA, creating useful, effective, and desirable digital services that people love. The team is located in Accenture’s renovated office in the upper part of the city. Karina Ibarra, Design Lead and responsible for the team, will welcome you. She will give a presentation about the Fjord Trends 2019, and share with you some meaningful projects they have developed.
  
  INSITUM is a global strategic innovation consulting firm with more than 16 years experience and offices in cities like Chicago, Mexico City, São Paulo and Buenos Aires. The aim of the agency is to solve key innovation challenges for leading organisations around the world by employing a variety of agile, design thinking methods grounded in behavioral science, ethnographic research and business strategy. The office in Barcelona is located near Ciutadella Park. Yoel Lenti, Partner and Head of the EU office will welcome you and share a few examples of their work related with sustainable futures. INSITUM is a BCD’s Design Cluster member.
  
  Nacar is a strategic design agency with an agile and international team of over 40 creative professionals, connected by common projects and challenges, eager to discover, design and materialise new opportunities for clients from across sectors such as Vueling and HP. The studio is located in Palo Alto Barcelona, an old factory in the Poble Nou district restored and converted into studios and workshops for designers and artists. Bern Donareu, Partner & Founder of Nacar, along with the leads of each discipline, will welcome you and put the agency’s design process into perspective by sharing real cases. Nacar is a BCD’s Design Cluster member.
  
  We Question Our Project is an action-driven service innovation agency with strong roots in ethnographic, in-depth research for governments, education and healthcare, with clients such as Barcelona Council, Hospital Sant Joan de Déu, Metro of Barcelona and the La Caixa Foundation. The team has a strong connection with European universities, training young service designers. WQOP is also the host of the Barcelona GovJam. The agency is located in an antique building in the old city town. Marc Garcia, co-founder of WQOP, will welcome you, and share how they worked with real scale prototypes, and how they have developed and implemented a service for elderly people along 600 care centres in Spain. Drinks are on the terrace.
  
  

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