BusinessXR Summit

IAT Metaverso

This is a dynamic event designed to unite leading experts and innovators from Finland and Spain in the fields of metaverse and XR.

Polo Digital Málaga

NOTE: First day of the event is open to everyone. Days 2 and 3 only open to "focus group". The BusinessXR Summit is a dynamic event designed to unite leading experts and innovators from Finland and Spain in the fields of metaverse and extended reality (XR).This gathering offers a mix of:<ul><li>Insightful presentations from participants</li><li>Interactive workshops to explore use cases for XR technologies.</li><li>Think tanks fostering collaboration and visionary ideas.</li><li>Networking to connect with peers in both countries</li></ul>Key Focus Areas<ol><li>Metaverse Strategies for Cities: Discover innovations to transform urban development and enhance city experiences through the power of the metaverse.</li><li>Sustainability in the Metaverse: Explore how immersive technologies can drive sustainable practices, promoting greener and more responsible digital ecosystems.</li></ol>

Day 1 (Open)

Theme: Human Driven Sustainable XR future...

Welcome address by the City of Malaga, setting the stage for cross-border collaboration and innovation.

Opening Remarks

Building Human Driven Sustainable XR future in Finland

Daria Mashkina, Senior advisor in Business Finland, Spain

Immersive Digital Life mission led by Business Finland.

Tiina Vuorio, Head of Unit & Narmeen Marji, Urban Architect/XR Expert, Jussi Salonen, Hubmaster

The Metaverse Ecosystem in Finland, & Immersive Sustainability Lab Initiative

Building the Citiverse: How AI, Data and Immersive Tech are redefining the future of cities, Tiia Joki, Development Director

City of Tampere

From static urban digital twins towards interactive virtual urban environments, Mervi Hämäläinen, development manager, Digital service management  - Major´s office – strategy & development

City of Espoo

Introduction of FINverse network - Kirsi Hyry, Project Manager

City of Oulu

Serendip - a virtual sustainability adventure. University of Helsinki, 
Saša Tkalčan, Expert, Visual Design and Production


City of Helsinki

Q&A and discussion

Lunch time

14º Edition. European Meeting on Science, Technology and Innovation

Visit to Transfiere Fair (by invitation only).

Day 2 (Focus Group)

Presentation by Polo Digital: Building a Collaborative Innovation Hub in Malaga.
Guided tour of Polo Digital facilities showcasing cutting-edge XR initiatives.


Knowledge Sharing: Malaga’s Vision and Innovation

Crafting engaging narratives and storytelling to connect technology with real-world human impact. Leveraging the "Human-Driven" theme to craft compelling narratives for XR projects.
Betsy Reed - Executive Coach, Lead Storyteller


Storytelling Session

Break

Tech Talk and demos: Showcasing and exploring the possibilities of current XR technology and its potential to drive transformative solutions for sustainability and city development

Tech Talk and demos

Lunch

Refining ideas with the connection to EU programs
Key Focus Areas: Brainstorming actionable ideas for metaverse strategies and sustainable city development.
Defining Key Projects
Prioritizing focus areas and identifying high-potential joint projects for development.
Facilitated by Rinova

Ideation Workshop: Driving Collaborative Innovation & Defining Key Projects

Presenting key takeaways and formalizing an action plan to move forward with identified projects and initiatives.

Summary of the day / Closing Remarks

Networking in a relaxed environment while experiencing the culture of Málaga

Evening Program in Málaga

Day 3 (Focus Group)

Marc Sanderson - International Economic Development Director - Málaga

Guided Tour of Málaga Tech Park

Defining Focus Areas: Confirming key priorities and strategic goals.
Collaboration Framework: Establishing roles, responsibilities, and clear mechanisms for cross-border cooperation.
Timeline and Action Plan: Setting milestones and concrete steps to drive initiatives forward.


Strategic Workshop: Finalizing Outcomes

Final reflections, alignment on next steps, and opportunities for informal discussions

Closing Remarks

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BusinessXR Summit

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