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Data-Driven Marketing

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Attend this master class led by IE faculty. A great opportunity to experience our teaching methodology and meet IE alumni

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Why is it important for a designer, a communicator, a brand manager or a marketing consultant to manage data? The importance of data in decision making is crucial, particularly in the marketing world. The transition from traditional marketing to data-driven marketing is a huge step, but a necessary one. This session will cover an overview of why data is so important in driving marketing decisions today, with various examples of top companies using data to fuel their success.

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