The significant shift in power towards customers has led this era to be known as the Age of the Customer. The business community as a whole recognizes that focusing on customers is more important today than any other strategic imperative, and many great companies take pride in being customer-centric.

The academic community is not lagging behind, quite the contrary; it is leading the conversation on customer centricity and its key role in driving growth.

Join the conversation on Novermber 18th, with Maria Eizaguirre, who is the Academic Director of IE Centre for C-Centricity and IE professor for Bachelors and Masters.

The IE Centre for C-Centricity, an applied research Centre that seeks to impulse thought leadership around the practice of customer, consumer and citizen Centricity to drive satisfying human experiences and sustainable business growth for organizations.