Bing Ads Accredited Professional Exam Answers

Bing Ads Accredited Professional Exam Answers, if you pass Bing Ads certification test not the first time (renewing your certificate), you get 100 questions.

A score of 80 percent is required to achieve Accredited Professional status.

A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?

True
False

With the Bing Ads intelligence tool, you can get insights on searches by user location and/or demographic. true or False?

True

False

Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed?

Standard-quality
Low-quality
Invalid
None of the above

What is the first step in getting a bid estimation for keywords?

Choose the bid amount

Choose a keyword

Choose the targeted position

None of the above

You should investigate which of the following to uncover the cause of increased click volume (traffic)?

Seasonal changes, such as an increase in online shopping during the holidays

Sales, discounts, or promotions

Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?

Status

Impressions

Click-through rate

Delivery

Which of the following can you customize in Bing Ads Editor?

Default keyword bids at the ad-group level

Summary Grid columns

Demographic targets for campaigns

Device targets for ad groups

All of the above

Which Sitelink Extensions will help boost ad performance by highlighting products and services?

Callout Extensions

Structured Snippet Extensions

Review Extensions

All of the above

In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?

Extended markup language (.xml)
Text file (.txt)
Comma-separated values (.csv)
None of the above

Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?

True

False

Universal Event Tracking (UET) is a mechanism for advertisers to do what?

Determine your campaign conversion goals.
Use a UET Tag Helper to reach your ROI goals.
Report user activity on their websites to Bing Ads.
None of the above

When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

You enter your URL

Bing Ads will generate a specific URL landing page from your target

You choose between Categories, All web pages, or Specific web pages

Bing Ads will create a remarking list

How would you focus on a more specific audience for a given ad group or campaign?

Build a negative keyword list.
Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.
Increase your budget
Increase your keyword bid prices
None of the above

What is the main advantage of using dynamic text in your ads?

Allows you to exceed the character limits for Bing Ads ads.
Helps you find synonyms for the keywords you've chosen.
Displays ads only to customers most interested in purchasing.
Turns generic ads into custom ads.

With dynamic search ads, you no longer have to do the following: (Select 2)

Maintain keyword lists and manage bids
Update and customize ad titles
Create Ad Extensions
Develop keyword lists

What needs to happen before you import your custom audiences into Bing Ads for search remarketing?

You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Bing Ads custom audience feature.
You must adjust the Default bid adjustment.
None of the above

What are the benefits of having an upgraded URL?

They separate the landing page URL from the tracking or URL parameters.
Your ad doesn't have to go through another editorial review.
The character limits are increased.
You can add URL parameters and custom parameters to your tracking template.
All of the above

Which Delivery status is given to ads or keywords that violate the Bing Ads policies?

Ad paused

Pending editorial review

Disapproved

Eligible

Which feature should you use to create a custom filter that shows items with different attributes?

Advanced search

Find and replace

Match types

None of the above

With pay-per-click search advertising, when are you charged?

Each time your ad is displayed on the search results page.

Each time a customer makes a purchase from your website.

When your ad goes live.

Each time a customer clicks your ad.

Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?

Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above

If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

Bing Ads will automatically recalculate a higher daily budget for your campaign.
Bing Ads might not allow you to change your daily budget and keyword bids.
You might deplete your campaign's daily budget before the end of the day.
You might deplete your campaign's daily budget before the end of the month.

You want to track your search advertising budget and spend. Which report group should you select?

Billing and budget

Targeting

Delivery

Editorial

Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

True
False

If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?

True
False

In Bing Ads, which customer actions are considered conversions? (Select three)

Completing a transaction.

Performing a search query.

Purchasing a product or service.

Filling out a registration form.

Clicking the ad.

How many managing customers can you grant access for on your account? (And likewise remove?)

It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

True
False

You can target your ads using which of the four audience variables?

Location
Time
Date
Device type
All of the above

Before you create product ads in a shopping campaign, you must first do what?

Create a Product Catalog
Claim your domain name and verify your URL
Import your Excel file
Export your CSV file

What are two ways to import a file? (Select two)

Excel
CSV file
Google AdWords
Default settings

How do bid adjustments (modifiers) affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

Which of the following audiences can you define with remarketing lists?

Home page visitors

Added items to shopping cart

Visited a form page

All of the above

Multiple Ad Groups are allowed in Campaigns.

True

False

Best practices for using automated rules include the following: (Select 2)

Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Use all five bidding strategies all of the time
Moniter once per week

You can set default keyword bids at what level?

Account

Campaign

Ad group

Keyword

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)

Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict.
Which keywords and negative keywords are conflicting.
Whether the conflict is at the campaign or ad group level.

Keywords can be analyzed by what factors?

Traffic

Keyword Categories

Age Group and Gender

Keyword performance

All of the above

Bing Ads Editor allows you to work and make changes offline and online. True or False?

True
False

You can create a new campaign by copying an existing campaign from one account to another. True or false?

True
False

Which components are not required for a Bing Ads expanded text ad?

Ad title
Company name
Ad text
Targeting
Display URL
Destination URL

Bing Ads supplies the curated list of potential customers for in-market audiences. True or False?

True
False

Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?

Age and time of day
Age and geographical
Gender and geographical
Age and gender

Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?

Home
Campaigns
Opportunities
Tools

Why is it important to choose the right keywords? (Select two)

Prevents your campaign from being paused.
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.

When you target by time of day, which time zone does Bing Ads use?

The distribution channel.
The searcher's location, based on IP lookup.
The language in which the ad is written.
The address provided at registration.

Remarketing in paid search lets you target ads to people who have interacted with your site before. True or False?

True

False

Which of the following might generate invalid clicks? (Select two)

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company

For whom might you create a remarketing list?

Anyone that has made a purchase
Anyone that has visited a specific category page by defining that the URL contains the product.
Anyone that has visited your loyalty website
All of the above

You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

True
False

You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?

Apply a keyword level destination URL using dynamic text
Increase your keyword bids
Increase your incremental bids
All of the above

If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?

Decrease your keyword bid prices.
Increase your keyword bid prices.
Place your ads in different ad groups.
Reassess your keyword selection

Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?

True

False

You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

True
False

You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?

Target the ads by location to the delivery areas.
Target the ads by New York City.
Target the ads incrementally.
Target the ads by age and gender.

From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

Browser
Editor
Error
All of the above

With Bing Ads, you can export which kinds of campaigns?

Entire account
Individual campaigns
Specific ad groups
All of the above

Which of the following factors could impact the performance and delivery of your ad?

The relevance of your keywords
Your keyword bid amount
The click-through rate on Bing Network results pages
All of the above.

Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget. True or false?

True
False

If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?

It tells you why your ad has been disapproved.
It tells you whether your campaign is active.
It shows the total number of clicks your ad has received.
It tells you if your ad is being displayed, even if you can't find it.

Which Delivery status indicates an ad group that has passed its end date?

Ad group paused
Pending editorial review
Disapproved
Ad group expired

An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?

True
False

You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)

Age/gender
In-market audiences provided by Bing
All time zones
All countires

What happens if your account reaches its credit limit?

Your account credit limit will increase.
Your alternative payment method will be charged instead.
Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
Your account is permanently deleted.

The keyword research feature can help you:

Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above

A custom audience is a type of remarketing list. What is NOT required to set this up?

Universal Event Tracking
Data management provider access
First-party customer data
Software integration

On which page can you check if your ad is appearing or not?

Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostics Tool
Approved Content

Which Bing Ads feature can help you analyze your ad campaign performance?

Editorial guidelines
Targeting
Reports
Dynamic text

For what does Bing Ads charge you?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
Each time a searcher types in one of your keywords.
Each time a customer clicks your ad.

Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.

True
False

You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

True
False

For locations to display in Location Extensions, they must be within how many miles of user?

50 miles
25 miles
15 miles
75 miles

Which item is not a possible Campaign Exclusion?

Geographic locations
Age and gender
IP address
Website

Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

+900%
-1000%
+1000%
-100%

Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Targeting
Pay-per-click
Optimization
Incremental keyword bidding

You can adjust your bidding so budgets will go toward the best performing devices and ads.

True
False

Looking at traffic history is one way to improve your bidding strategy. True or false?

True
False

Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?

Broad match
Phrase match
Param 3
Negative keyword

Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?

Increase your keyword bids
Bid on frequently misspelled keywords
Set Bing Ads to spend your budget evenly across the month
Make your ad copy more compelling

Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True or false?

True
False

To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)

Upload your feed file at least every 30 days
Use generic labels
Use high quality images
Use negative keywords

Automated rules can only be applied at the campaign level. True or false?

True
False

What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

Clicks
Impressions
Position
Click-through rate
All of the above

Which of the following will help you evaluate the effectiveness of your campaigns?

Ad groups
Universal Event Tracking
Dynamic text parameters
Incremental bids

Which exclusions are permitted at the campaign level to keep your ad from displaying?

Location
Website
IP Address
All of the above

What is a keyword bid?

Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.

Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?

True
False

Which Bing Ads resources should you use to help you optimize your performance?

Accounts Summary
Universal Event Tracking
Bing Ads Intelligence
Bing Ads Editorial Review
All of the above

Which of the following ideas should you consider implementing when writing your ad?

Describe what sets your product apart.
List the price of your product or service.
Include a call to action.
Enahnce your Expanded Text Ad with ad extensions.
All of the above

Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

True
False

You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

Campaign report
Ad report
Keyword report
Search term report
Ad group report

Each campaign you create will have its own ___________.

Budget
Account
Incremental bid
Dynamic text

With search advertising, what happens when a customer clicks your ad? (Select two)

You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
A conversion is recorded by the Bing Ads conversion-tracking tool.

What is the main benefit of syndication?

You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Bing Ads has controls in place to help keep the quality you expect.
CPCs on the Bing Ads syndication partner network are generally lower.
All of the above

What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid?

Warning notifications
Information notifications
Opportunity notifications
All of the above

From where can you export data in Bing Ads Editor?

Entire account
Individual campaigns
Specific ad groups
All of the above

What do you call words or phrases that trigger ads when they match a customer’s search query?

Keywords
Targeting criteria
Ad group
None of the above

A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

Link
Pay-per-click
Conversion
Click-through

How do your keyword bids and your daily budget work together?

Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?

Expected click-through rate
Ad relevance
Landing page experience
All of the above

An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?

Age and time of the day
Age and location
Age and gender
Gender and day of the week

Which of the following does not affect your ad's rank?

Keyword bid
Ad quality
Conversions
Performance

Tablet investment can be controlled by bid modifiers of: (Select 2)

+900%
-1000%
+1000%
-100%

Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?

Ad activity stops until the next day.
Charges for additional clicks are subtracted from the next day’s budget.
Charges for additional clicks are automatically added to the budget.
The landing page is not displayed when the ad is clicked.

What is the best way to learn how many clicks Bing Ads has identified as low quality?

Use commercial web-tracking software to monitor site traffic.
Use performance reports to identify sources of low-quality activities.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.

Which type of customer conversion is tracked by Universal Event Tracking (UET)?

Destination URL

Duration per visit

Mobile app installs

Purchase

All of the above

Which of the following statements describes inline editorial feedback during ad creation?

Bing ads will inform you why an ad is disapproved and direct you to a solution
Bing ads checks for character limits, word counts and missing or incorrectly formatted URL
Bing ads alerts you to possible trademark infringements
All of the above

Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets?

Increase the bid for all devices
Increase tablet bid
Decrease PC/laptop bid
It’s not possible to optimize bids for tablets

Campaign priority will prioritize which campaign to run when multiple campaigns advertise the same product. True or false?

True
False

From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?

Ad groups
Campaign
Accounts
All of the above

You can import existing campaigns from other online search engines. True or false?

True
False

The Multiple Changes wizard helps you create which of the following:

Campaigns
Ad groups
Keywords
All of the above

What is the billing threshold?

The minimum payment required to keep your account active
Your minimum monthly budget
Your account credit limit
Your billing cycle date

What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?

Bing Ads Intelligence
Automated rules
Universal Event Tagging
Remarketing

When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)

Keyword traffic
Suggested bids
Future performance
Demographic targets

If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?

Bing Ads Intelligence tool

Editorial Guidelines

Bing Ads Targeting report

Universal Event Tracking

When you use any dynamic text, such as {keyword}, you must make sure you don't end up with ads that exceed the following character limits:

Ad titles: 50 characters & Ad text: 35 characters
Ad titles: 60 characters & Ad text: 80 characters
Ad titles: 35 characters & Ad text: 85 characters
Ad titles: 15 characters & Ad text: 50 characters

Sitelink Extensions can be associated at either the campaign or ad group level. True or false?

True
False

What is the first step to get started using Product Ads?

Upload a product catalog to Bing Merchant Center
Create a Shopping Campaign in the Bing Ads UI
Claim your domain in Bing Webmaster Tools
Create a store in Bing Merchant Center

Which visitor behavior is considered a conversion? (Select two)

Clicking an ad
Browsing to the About Us page
Signing up for an e-mail newsletter
Adding an item to a shopping cart

Which of the following examples of automated rules can you create in your account?

Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
Avoid letting a maxed-out budget stop your best-performing campaigns
All of the above

Which one of the following is not a report in Bing Ads?

Performance
Change History
Campaign Analytics
Ad Sequence

Coho Winery wants their ad to display for the keyword "cabernet sauvignon" only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

Broad match
Exact match
Phrase match
Negative keyword

Which is not a part of a product ad?

Product image
Ad text
Pricing
Promotional text

On which page can you check if you r ad is appearing or not and if not, why?

Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostics Tool
Approved Content

The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

You can tailor the URL for each Sitelink Extension
You can enter up to 10 Sitelink Extensions per campaign
You can display up to six links to deeper pages on a website.
All of the above

Which attributes can you use to choose which products you want to include in a product group?

Item ID
Brand
Condition
Category
All of the above

How can you overwrite your offline changes with what you have online?

Post Changes
Import
Get Changes
All of the above

How do incremental bids affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.