Campus Creativity Week: A different way to User Experience

Campus Madrid

Meta Experience - a Different Way to User Experience
User experience has been a hot topic for the last few years in the business world. Every organization that cares about its customers is obsessed with creating the best experience. Not an easy task to do isn’t? One challenge companies are facing is how to keep coming with great ways to create great UX experiences. A way to achieve this goal is to maintain fresh look, creative spirit and humanistic approach among the UX teams. To assist companies with this challenge, The Artian has built special workshop together with the digital artist Enrique Radigales. 
Artists have been exploring the ideas of experience and interaction between human beings and machines from the beginning of the 20’s century and in this workshop we will expose participants to projects and ideas that have been executed by artists over the years. 
The Session’s purpose is to help participants: 
•Open the mind f or news ideas on human-machine interactions  
•Stimulate fresh thinking among par ticipants for user experience 
•Expose programmers/developers to the world of New Media and its implication 
Target Audience:
Decision makers - Tech Companies Managers, UX Managers, innovation managers, senor developers/programmers and UX teams 
The first part of the workshop is responsible for defining the foundations of New Media and explores the human-machine interactions. During this first part, more theoretical, a chronological immersion of the New Media is proposed through some of the key projects of this artistic discipline, ranging from its beginnings in the early nineties to the present. 
The second part of the workshop is a practical session, where the participants will formalize their ideas in a NewMedia project. In the workshop, different strategies will be developed that allow the student to synthesize their ideas and implement them in different fields of New Media, formulating a critical thinking and developing an aesthetic sensibility related to this new artistic manifestation. The research, conceptualization, and script of the project will be key words to establish a clear and seamless communication with all the partners and developers that the student finds in the work environment.
The workshop will be held in Spanish and limited for 25 people only.
IMPORTANT: The venue has limited space, so please come on time. Open entrance until filled to capacity.
Please, think twice before registering if you are not sure that you'll be able to attend the event.  Other people would be happy to use that space.
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BIOS
Enrique Radigales, born 1970 in Zaragoza, Spain, is a contemporary Spanish artist who live in Madrid. Enrique studied painting at Escola Massana in Barcelona and graduated from the Interactive Systems program at UPC University, Barcelona, in 1996. 
His work has been shown individually in international museums and cultural centers, such as MIS (São Paulo), Instituto Cervantes (Bordeaux) or La Casa Encendida (Madrid), and has participated in several biennials as WRO 2011 (Wroclaw, Poland), Biennial IEEB4 (Sibiu, Romania) or Biennal Electrohype (Ystad, Sweden). 
Originally from the Tel-Aviv area, Nir Hindi is a business entrepreneur who has been active in the Israeli entrepreneurial ecosystem for many years. Before moving to Madrid, he co-founded a venture investment company. 
Though rooted in the world of technology and business, Nir always has one foot in the creative world. As an entrepreneur, he brings the unique ability to navigate between business requirements and a wide -ranging set of cr eative practices. He is a visiting professor in IE Business School Executive Education where he teaches Creativity for Sustainable Business Growth, a guest lecturer at the Master for Design and Innovation in IED (Istituto Eurpoeo di Design), where he lectures on entrepreneurship for creative fields.

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Campus Creativity Week: A different way to User Experience

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