Campus Experts Summit: Buffer: Marketing workshop - Developing a Social Media Strategy

Campus Madrid

Campus Experts Summit: Buffer is a week of talks, workshops and networking with the Buffer team. Come to meet them, discover their work culture and learn how they're changing the way companies share content on social media. 
If you're the only person (or on a small team) managing social media at your company, developing a distinct and productive strategy is key to keep you on course to hitting your social media goals.
In this workshop, Buffer’s own digital marketing strategist, Brian Peters, will be sharing his lessons learned for growing followers on all of our platforms, strengthening engagement and driving sign-ups, and leading you through the steps to do the same for your brand!
He’ll be talking about:
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How to stay on top of everything and how to rock social media on your own (or with a small team!)
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How to build a following of people who want to stay connected to your brand, through high-quality, high-engagement social content
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Easy to implement social media strategies to experiment with and keep in your toolbox
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Crafting content that makes people excited to engage with your brand
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The big trends in social media and what you can do to get ahead for 2017
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This is a beginner-to-intermediate-level workshop for social media managers and digital marketers, though all are welcome to attend.
The event will take place in the first floor of the Campus Madrid Café.
IMPORTANT: the venue has limited space, so please come on time. Open entrance until filled to capacity. Please, think twice before registering if you are not sure that you'll be able to attend the event.  Other people would be happy to use that space.
The event will be held in english.
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About the speaker:
Leading Buffer's social media marketing campaigns and initiatives. Primarily responsible for channel growth and engagement as well as defining the strategic vision and overall social marketing approach within our company.
I'm passionate about leading social innovation at Buffer on all fronts: go-to market campaigns for product launches, earned and paid social strategies, emerging technology, and community building. I'm constantly learning and experimenting with advocacy / evangelism, influencer outreach, blog content contribution, video creation, Live streaming, conference speaking, workshop hosting, community management, platform optimization, social innovation, paid social, social CRM and connecting social media to the bottom line.

Campus Experts Summit: Buffer: Marketing workshop - Developing a Social Media Strategy

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Campus Experts Summit: Buffer: Marketing workshop - Developing a Social Media Strategy

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