Campus Experts Summit: Measurement And Attribution Models For Startups

Campus Madrid

Are you interested in optimizing your marketing strategies? Do you want to learn more about how to measure efficiently?
In this Campus Experts Summit session, we will learn from Evi Karakozoglou, Data Activation Lead at Global Premium Services at Google, who will talk about how to implement attribution models.
When growth hacking is on, how do you know which campaign work? Marketing decisions don't work in isolation. Consumer's reliance on digital and increasingly mobile, has shifted the research and decision making process. Consumers now research online and offline, and they purchase online and offline. Learn how measurement and attribution models can enable you to understand your consumers and increase your marketing ROI.
These are some of the points Evi will talk about:
-Origins and importance of attribution  -Leverage your platforms to implement attribution  -Architectural examples 
A great session specially for analytics consultants, marketing managers, agencies, Growth hackers, Full stack ops...
Don't miss this opportunity!
IMPORTANT: The venue has limited space, so please come on time. Open entrance until filled to capacity.
Please, think twice before registering if you are not sure that you'll be able to attend the event.  Other people would be happy to use that space.
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About the speaker
Evi is Data Activation Lead at Global Premium Services at Google. She specializes in Analytics and Attribution, helping advertisers optimize their marketing by merging measurement tech, cloud infrastructure and machine learning. She’s a volunteer mentor in Campus London, helping startups bring their dreams to life. Prior to Google London, Evi worked in marketing and analytics agencies and research centers across 3 continents. Her goal is to solve problems with simplicity and elegance and to bring a scientific approach to commercial solutions.  
Evi holds a Diploma of Electrical and Computer Engineering, 2 MSCs in Machine Learning and Human-Computer Interaction and is a peer-reviewed author in Machine Learning for Voice Analysis. 
Originally from Greece, Evi has also studied, worked and lived in France, USA and Australia prior to finding a multicultural home in London UK. She could not picture her life without a morning espresso, music, books and great friends and is looking forward to explore what Madrid has to offer!
About the Campus Experts Summit
From November 20-31, the Campus Madrid team welcome 11 googlers from different countries and Google offices as part of the fourth Campus Experts Summit Program in Spain, this time hosting Google, after the visits of Buffer, Sendgrid and Google in the first edition.
With mission to bring their expertise to the local startup community, this passionate and accomplished group will work directly with startups to solve some of their biggest challenges, lead workshops for the community, host mentoring hours, give tech talks, and share their knowledge on everything from app campaigns optimization to prepare your startup for the exit. A great opportunity also for some of our rockstar Googlers to learn more about the startup ecosystem and the amazing entrepreneurs in Madrid.

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Campus Experts Summit: Measurement And Attribution Models For Startups

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Campus Experts Summit: Measurement And Attribution Models For Startups

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