Campus presents: Typeform, growing globally through design-centric strategy

Campus Madrid

With over 1M users and $17MM of investment raised, Typeform has been on a mission to overhaul the online form-filling experience with design-centric thinking since mid-2012.
In this Campus Presents session, we will have David Apple, Head of Customer Success, and Milos Lalic, Head of Product, sharing their learnings and providing tips to build a great product and engage with users globally. 
Agenda:
18:00 Intro Typeform
18:10 David Apple, Customer Success: How to reduce churn and make our users happy
18:40: Milos Lalic, Head of Product: How to deliver value fast while keep innovating
19:10: Q&A
Don't miss this opportunity!
The event will be held in english.
IMPORTANT: the venue has limited space, so please come on time. Open entrance until filled to capacity.
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More about David Apple:
David Apple was employee #15 at Typeform and has scaled Typeform’s Customer Success team from a 4-person team to a 20-person team supporting over a million users. David’s experience prior to Typeform included VP of Sales, VP of Implementations, and he founded 2 small businesses of his own. David has a BS in Mechanical Engineering from The Johns Hopkins University and an MBA from Imperial College London.
Typeform Customer Success team has to make sure that Typeform’s customers are as happy as they can be. The team includes support, but it’s more broad than just that. Our Customer Success team is structured in 4 main pillars: customer support, customer marketing, education, and account management, and everyone spends a portion of time on support tickets (around 50% of their time) and the rest of the time working on customer success projects. The objective is to make its PRO users so successful using Typeform that they don’t churn.
Typeform’s Customer Success team has evolved from reactive support to pro-active engagement focused on retention and expansion. David will talk about this journey, and will provide emphasis on what Typeform is doing to reduce churn.
 
More about Milos Lalic:
Milos Lalic is Head of Product at Typeform, making sure the bar is set high to achieve the grand vision of making things more human by creating extraordinary tools for user interaction. After releasing a "form building tool" which triggered a reaction "this doesn’t feel like a form" from most users, the challenge was to evolve the product, scale the team and keep innovating in parallel. The topic of the talk is how to deliver value fast while keeping this delicate balance in place.
Milos took Typeform's product management from a small development team working directly with founders to a structured organisation of fast-delivering, cross-functional metric driven teams. Before Typeform, he founded a few startups, 2 of them he has taken to an exit. He also worked as an intrapreneur, inspiring and managing innovation in bigger companies.
The mission of Milos as Head of Product is to "make Typeform a standard in user interaction" with the technical challenges to deliver loads of value and keep users happy. Forming and growing an autonomous, data-informed, lightning fast product organization at Typeform.

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Campus presents: Typeform, growing globally through design-centric strategy

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Campus presents: Typeform, growing globally through design-centric strategy

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