The ESADE Alumni Berlin Chapter is holding Customer Digital engagement: The new Marketing advantage a talk by Pau Virgili on Thursday May 17th.

The digital revolution has completely changed the customer’s role. They have moved for being passive and observers to become the main actor in building the brands. Consumers have access to all information, can choose the content of the brand conversations and can drive this conversation at scale. We will explore how to engage, and how to leverage consumer power to co-create our Marketing strategies with them.

Pau Virgili

Pau Virgili, expert in new technologies, management and marketing, has considerable management experience in international companies and also as an entrepreneur and consultant. Pau has created technology companies in the areas of m-business and on-line marketing and has carried out consultancy projects in consumer relations management for HP, Nike, Coca Cola and others. Previously, he was the General Manager of Marketing Europe at HP FMCG and Marketing Manager Europe at Plantronics.

Pau Virgili has an MBA (University of Chicago) and is a co-author of the book ''La reconciliación con el consumidor''. Pau has lived and worked in Spain, USA, Germany, France, UK, Thailand, Laos and Vietnam, and he loves travelling.

We look forward to seeing you there!

For further information:
carlos.casamajo@esade.edu